
why you should
join our team
We are always looking for talented new members
Average Zillow rating
across 2,350 verified reviews
Years of trusted lending
States plus DC where we are licensed
Total Funded

More than a Mortgage Company
City First Mortgage is more than a mortgage company—we’re a family of professionals committed to making a difference. We value honesty, teamwork, accountability, and genuine care for both our clients and each other. Every member of our team plays an important role in creating an exceptional lending experience, and we celebrate collaboration, continuous learning, and a shared commitment to excellence. Together, we’re helping people achieve homeownership while building careers that are rewarding, meaningful, and built on trust.
Trusted Guidance
Smart Financial Choices
Personalized Solutions
Homeownership Focus

be your trusted guide
We envision a future where every family has a trusted mortgage partner they can rely on. Through integrity, expertise, and genuine care, we aim to simplify the home financing journey, strengthen communities, and help people build brighter futures—one home at a time.
Trusted Guidance
Smart Financial Choices
Personalized Solutions
Homeownership Focus

Integrity and Transparency
Our values are the foundation of everything we do at City First Mortgage. We are committed to conducting business with integrity, treating every client with honesty, respect, and transparency. We believe in putting people first by providing personalized guidance, exceptional service, and mortgage solutions tailored to each family’s unique goals. Through collaboration, accountability, and a commitment to excellence, we support one another and continually strive to improve the lending experience. We embrace innovation while never losing sight of the personal relationships that have defined our company for decades. Above all, we are dedicated to strengthening the communities we serve by helping individuals and families achieve the dream of homeownership with confidence and trust.
Trusted Guidance
Smart Financial Choices
Personalized Solutions
Homeownership Focus
best in class support
Learn from the best
It’ll help drive your business. It’ll give you the competitive edge. And it’s specialized for Movement LOs. At Movement, coaching is about closing the gap between your intention and your results.
No matter where you are in your career – an up-and-coming loan officer or a seasoned top producer – our coaches can help you go to the next level.


succeed. celebrate. repeat
Great tools that will accelerate your success
Business plan and goal tracking software, live business planning workshops, our Monthly Loan Officer Playbook and our exclusive coaching podcast with our top producers who share practical ideas to grow your business.
Plus, you’ll have someone alongside you to clarify your vision, hold you accountable for the goals you’ve set for yourself and celebrate with you when you accomplish them.
Learn from the best
It’ll help drive your business. It’ll give you the competitive edge. And it’s specialized for Movement LOs. At Movement, coaching is about closing the gap between your intention and your results.
No matter where you are in your career – an up-and-coming loan officer or a seasoned top producer – our coaches can help you go to the next level.


succeed. celebrate. repeat
Great tools that will accelerate your success
Business plan and goal tracking software, live business planning workshops, our Monthly Loan Officer Playbook and our exclusive coaching podcast with our top producers who share practical ideas to grow your business.
Plus, you’ll have someone alongside you to clarify your vision, hold you accountable for the goals you’ve set for yourself and celebrate with you when you accomplish them.
Our Leadership Team
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Jon Prussel
Jon Prussel leads City First Mortgage as President, overseeing strategy, operations, and growth across the company's national footprint. He brings decades of mortgage industry leadership focused on building durable lender-borrower relationships and scalable operations.

Dennis Raico serves as Divisional Executive Vice President of Sales at City First Mortgage, driving enterprise-wide initiatives across sales, operations, and partner channels. His career spans senior roles in mortgage banking and capital markets.
Dennis Raico

Ken Goldsmith is Divisional EVP of Operations at City First Mortgage. He oversees divisional operations and supports branch managers and loan originators across the division. Licensed under NMLS #452844.
Ken Goldsmith

Jennifer Fowler leads divisional operations at City First Mortgage. She manages processing, underwriting coordination, and closing workflows that keep loan files moving from application to funding.
Jennifer Fowler

Jason Richardson is Divisional Director of Technology and a licensed Senior Mortgage Advisor at City First Mortgage (NMLS #256859). He oversees marketing technology, lead generation, and brand strategy across the division. Licensed in California, Hawaii, and Texas.
Jason Richardson

Daniel Milstein founded Gold Star Mortgage Financial Group in 2000 and has grown the company into one of the nation's leading independent mortgage banks, with 50+ branches across the country. He is a New York Times bestselling author and a recognized industry leader.
Daniel Milstein

AJ Franchi serves as President and Chief Operating Officer of Gold Star Mortgage Financial Group, the parent company of City First Mortgage. He oversees enterprise operations, technology, and capital markets.
AJ Franchi
Build Your Career at City First
Take the next step in your career with a team that values growth, collaboration, and success.
