why you should
join our team

We are always looking for talented new members

25+

Refinance to lower rates

60+

Client home loans

400+

Refinance to lower rates

500+

Client home loans

Our Vision

be your trusted guide

At [Mortgage Company], our mission is simple: to provide trusted guidance and personalized mortgage solutions that help people achieve their dream of homeownership. We’re committed to making the process as smooth, transparent, and as supportive as possible for every client. By empowering you with the right information, we help you make smart financial decisions that benefit your future.

  • Trusted Guidance

  • Smart Financial Choices

  • Personalized Solutions

  • Homeownership Focus

Our Vision

be your trusted guide

At [Mortgage Company], our mission is simple: to provide trusted guidance and personalized mortgage solutions that help people achieve their dream of homeownership. We’re committed to making the process as smooth, transparent, and as supportive as possible for every client. By empowering you with the right information, we help you make smart financial decisions that benefit your future.

  • Trusted Guidance

  • Smart Financial Choices

  • Personalized Solutions

  • Homeownership Focus

Our Vision

be your trusted guide

At [Mortgage Company], our mission is simple: to provide trusted guidance and personalized mortgage solutions that help people achieve their dream of homeownership. We’re committed to making the process as smooth, transparent, and as supportive as possible for every client. By empowering you with the right information, we help you make smart financial decisions that benefit your future.

  • Trusted Guidance

  • Smart Financial Choices

  • Personalized Solutions

  • Homeownership Focus

best in class support

Learn from the best

It’ll help drive your business. It’ll give you the competitive edge. And it’s specialized for Movement LOs. At Movement, coaching is about closing the gap between your intention and your results.

No matter where you are in your career – an up-and-coming loan officer or a seasoned top producer – our coaches can help you go to the next level.

succeed. celebrate. repeat

Great tools that will accelerate your success

Business plan and goal tracking software, live business planning workshops, our Monthly Loan Officer Playbook and our exclusive coaching podcast with our top producers who share practical ideas to grow your business.

Plus, you’ll have someone alongside you to clarify your vision, hold you accountable for the goals you’ve set for yourself and celebrate with you when you accomplish them.

Learn from the best

It’ll help drive your business. It’ll give you the competitive edge. And it’s specialized for Movement LOs. At Movement, coaching is about closing the gap between your intention and your results.

No matter where you are in your career – an up-and-coming loan officer or a seasoned top producer – our coaches can help you go to the next level.

succeed. celebrate. repeat

Great tools that will accelerate your success

Business plan and goal tracking software, live business planning workshops, our Monthly Loan Officer Playbook and our exclusive coaching podcast with our top producers who share practical ideas to grow your business.

Plus, you’ll have someone alongside you to clarify your vision, hold you accountable for the goals you’ve set for yourself and celebrate with you when you accomplish them.

best in class support

Lorem ipsum dolor sit amet, conse ctetuer adipiscing elit. AeneAenean or sit amet, comassa. Lorem ipsum dolor sit amet, consectetuer adipiscing

Lorem ipsum dolor sit amet, conse ctetuer adipiscing elit. AeneAenean or sit amet, comassa. Lorem ipsum dolor sit amet, consectetuer adipiscing

Lorem ipsum dolor sit amet, conse ctetuer adipiscing elit. AeneAenean or sit amet, comassa. Lorem ipsum dolor sit amet, consectetuer adipiscing

Lorem ipsum dolor sit amet, conse ctetuer adipiscing elit. AeneAenean or sit amet, comassa. Lorem ipsum dolor sit amet, consectetuer adipiscing

Lorem ipsum dolor sit amet, conse ctetuer adipiscing elit. AeneAenean or sit amet, comassa. Lorem ipsum dolor sit amet, consectetuer adipiscing

Lorem ipsum dolor sit amet, conse ctetuer adipiscing elit. AeneAenean or sit amet, comassa. Lorem ipsum dolor sit amet, consectetuer adipiscing

CEO / Co-Funder

Simon m. Williams

Simon M. Williams is the Chief Officer of InnovateTech Solutions, a leading provider of cutting-edge software solutions and technology consulting services. With over 20 years of experience, Simon has established himself as a visionary leader committed to driving innovation and growth.

Our Leadership Team

Jon Prussel

President

Jon Prussel leads City First Mortgage as President, overseeing strategy, operations, and growth across the company's national footprint. He brings decades of mortgage industry leadership focused on building durable lender-borrower relationships and scalable operations.

Dennis Raico serves as Executive Vice President of City First Mortgage, driving enterprise-wide initiatives across sales, operations, and partner channels. His career spans senior roles in mortgage banking and capital markets.

Dennis Raico

Executive Vice President

Ken Goldsmith is Divisional Sales Manager at City First Mortgage. He coaches branch managers and loan originators across the division and is licensed under NMLS #452844.

Ken Goldsmith

Branch Support Manager

Jennifer Fowler leads divisional operations at City First Mortgage. She manages processing, underwriting coordination, and closing workflows that keep loan files moving from application to funding.

Jennifer Fowler

Divisional Operations Manager

Jason Richardson is Divisional Marketing Manager and a licensed Senior Mortgage Advisor at City First Mortgage (NMLS #256859). He oversees marketing technology, lead generation, and brand strategy across the division. Licensed in California, Hawaii, and Texas.

Jason Richardson

Divisional Director of Technology

Daniel Milstein founded Gold Star Mortgage Financial Group in 2000 and has grown the company into one of the nation's leading independent mortgage banks, with 50+ branches across the country. He is a New York Times bestselling author and a recognized industry leader.

Daniel Milstein

Founder & CEO, Gold Star Mortgage Financial Group

AJ Franchi serves as President and Chief Operating Officer of Gold Star Mortgage Financial Group, the parent company of City First Mortgage. He oversees enterprise operations, technology, and capital markets.

AJ Franchi

President & COO, Gold Star Mortgage Financial Group

why our
Clients love us

Battle Creek, MI

Kayla D.

Doug was amazing to work with on the purchase of my first home. No matter the day or the time I could always contact Doug. Open communication and the knowledge he possesses made my experience very smooth. I recommend Doug for all of your lending needs.

Portage, MI

jamez

Greatest experience I could ask for. One lender denied me 2 weeks before closing. Doug and his team came to my rescue and made it so simple to complete. Very flexible with work schedules and always a fast response. I look forward to working with him again and definitely recommend.

Nashville, MI

Matthew P.

Doug was kind and professional to work with. He was very helpful during the entire process. If he didn't have the answer, Doug was sure to get the answer quickly. It was a pleasure working with Doug on getting my new house. I would gladly work with Doug again.

Muskegon, MI

leelee96667

I have to give the highest compliment and recommendation to my lender Doug. I recently purchased my new home. Doug had great knowledge, patience and professionalism through this process with me, and I wasn't the easiest person to deal with. Purchasing a home is very stressful and he was there every step of the way.

Ovid, MI

Stewart L.

Doug was great to work with. He was very prompt with communications and was very open to answering questions. He turned requests around very quickly. Even my realtor was impressed and said this was the best remote lender that she had ever worked with. I highly recommend.

Stevensville, MI

David

VA loans can be tedious. Doug did an outstanding job communicating everything and keeping me updated as the process continued. The online portal was also an excellent addition, very helpful.

Grand Rapids, MI

Ngrace

Doug was incredibly helpful and knowledgeable. He was able to get us a pre approval letter same day, within minutes so we could offer on a house. He made the underwriting process understandable and smooth. Stress free experience. 10/10.

Smithfield, NC

Eric

When I began my journey to buy a home in Smithfield, I was filled with anxiety regarding my chances for a loan required for this area. From our first conversation, Kevin set a high standard. He was more than a lender. He was a trusted advisor, providing clear and timely communication. Kevin and his team were patient, supportive, and made me feel like family, easing the stress of such an important purchase.

Raleigh, NC

Susan C.

This will be my mortgage group from now on. I will not go anywhere else and highly recommend using them for your purchase. Timely communication throughout the process whenever we had questions, concerns, or just needed a little hand holding. They did whatever was needed.

Alexei K.

Durham, NC

Absolutely top notch. I just closed on a house yesterday with them and they were extremely helpful through the entire process. As a first time buyer I had questions and they were so patient with me through the process. They were really fast compared to other offerings and gave us a great rate.

Apex, NC

Kristina S.

Kevin and his team are great at what they do and fun to work with too. They got us a great rate, took care of everything and made the process of getting a loan for our home purchase so easy.

connect with us on social media

Get the latest mortgage tips and updates

Our awards
& accolades

proudly Since 2020

Build Your Career at  City First

Take the next step in your career with a team that values growth, collaboration, and success.