
why you should
join our team
We are always looking for talented new members
Refinance to lower rates
Client home loans
Refinance to lower rates
Client home loans

be your trusted guide
At [Mortgage Company], our mission is simple: to provide trusted guidance and personalized mortgage solutions that help people achieve their dream of homeownership. We’re committed to making the process as smooth, transparent, and as supportive as possible for every client. By empowering you with the right information, we help you make smart financial decisions that benefit your future.
Trusted Guidance
Smart Financial Choices
Personalized Solutions
Homeownership Focus

be your trusted guide
At [Mortgage Company], our mission is simple: to provide trusted guidance and personalized mortgage solutions that help people achieve their dream of homeownership. We’re committed to making the process as smooth, transparent, and as supportive as possible for every client. By empowering you with the right information, we help you make smart financial decisions that benefit your future.
Trusted Guidance
Smart Financial Choices
Personalized Solutions
Homeownership Focus

be your trusted guide
At [Mortgage Company], our mission is simple: to provide trusted guidance and personalized mortgage solutions that help people achieve their dream of homeownership. We’re committed to making the process as smooth, transparent, and as supportive as possible for every client. By empowering you with the right information, we help you make smart financial decisions that benefit your future.
Trusted Guidance
Smart Financial Choices
Personalized Solutions
Homeownership Focus
best in class support
Learn from the best
It’ll help drive your business. It’ll give you the competitive edge. And it’s specialized for Movement LOs. At Movement, coaching is about closing the gap between your intention and your results.
No matter where you are in your career – an up-and-coming loan officer or a seasoned top producer – our coaches can help you go to the next level.


succeed. celebrate. repeat
Great tools that will accelerate your success
Business plan and goal tracking software, live business planning workshops, our Monthly Loan Officer Playbook and our exclusive coaching podcast with our top producers who share practical ideas to grow your business.
Plus, you’ll have someone alongside you to clarify your vision, hold you accountable for the goals you’ve set for yourself and celebrate with you when you accomplish them.
Learn from the best
It’ll help drive your business. It’ll give you the competitive edge. And it’s specialized for Movement LOs. At Movement, coaching is about closing the gap between your intention and your results.
No matter where you are in your career – an up-and-coming loan officer or a seasoned top producer – our coaches can help you go to the next level.


succeed. celebrate. repeat
Great tools that will accelerate your success
Business plan and goal tracking software, live business planning workshops, our Monthly Loan Officer Playbook and our exclusive coaching podcast with our top producers who share practical ideas to grow your business.
Plus, you’ll have someone alongside you to clarify your vision, hold you accountable for the goals you’ve set for yourself and celebrate with you when you accomplish them.
best in class support
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CEO / Co-Funder
Simon m. Williams
Simon M. Williams is the Chief Officer of InnovateTech Solutions, a leading provider of cutting-edge software solutions and technology consulting services. With over 20 years of experience, Simon has established himself as a visionary leader committed to driving innovation and growth.
Our Leadership Team
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Jon Prussel
Jon Prussel leads City First Mortgage as President, overseeing strategy, operations, and growth across the company's national footprint. He brings decades of mortgage industry leadership focused on building durable lender-borrower relationships and scalable operations.

Dennis Raico serves as Executive Vice President of City First Mortgage, driving enterprise-wide initiatives across sales, operations, and partner channels. His career spans senior roles in mortgage banking and capital markets.
Dennis Raico

Ken Goldsmith is Divisional Sales Manager at City First Mortgage. He coaches branch managers and loan originators across the division and is licensed under NMLS #452844.
Ken Goldsmith

Jennifer Fowler leads divisional operations at City First Mortgage. She manages processing, underwriting coordination, and closing workflows that keep loan files moving from application to funding.
Jennifer Fowler

Jason Richardson is Divisional Marketing Manager and a licensed Senior Mortgage Advisor at City First Mortgage (NMLS #256859). He oversees marketing technology, lead generation, and brand strategy across the division. Licensed in California, Hawaii, and Texas.
Jason Richardson

Daniel Milstein founded Gold Star Mortgage Financial Group in 2000 and has grown the company into one of the nation's leading independent mortgage banks, with 50+ branches across the country. He is a New York Times bestselling author and a recognized industry leader.
Daniel Milstein

AJ Franchi serves as President and Chief Operating Officer of Gold Star Mortgage Financial Group, the parent company of City First Mortgage. He oversees enterprise operations, technology, and capital markets.
AJ Franchi
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proudly Since 2020
Build Your Career at City First
Take the next step in your career with a team that values growth, collaboration, and success.




